By Nandini Dogra

In this time of extreme reliance on virtuality and visual sensory stimulation, digital and social media marketing provides a strong platform for product endorsements, along with being able to give a deep insight into the consumer preferences and their psyche, that too in a minute span of time.

The ephemeral nature of the online experience is what brings in the thrill factor for both the parties involved. Besides virtual content flows quite smoothly, rather than the slag of physical entities. 

All this comes with the added benefit of instant feedback. If on the positive side, gives a major boost to one’s ventures. In fact the large numbers on the platform provide an easy access to targets for sampling and surveys. 

Thus, even if the competition is intense, the opportunity to reach millions, at the same time, has never been easier.

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